Digital Marketing Tools You Need for Your Business Growth
Taking your business online is one thing; efficiently managing it online is another. With the growth of current technology, you must stay up with trends and possibilities as a small and medium-sized firm developing in a competitive market.
Digital marketing is the interactive marketing of products or services via the use of digital technology to reach and convert audiences into customers. However, the goal of digital marketing is not only to drive loads of daily visitors to the site, but to turn it into something useful, such as purchases, engagements, or data collection.
Digital marketing is also the practice of advertising a product, service, or brand using online media platforms. Learning the tools you may use to promote online will help you organize and perform this activity more effectively. Choosing the correct digital marketing tools may help a firm locate new clients and efficiently advertise its products. This article defines digital marketing tools and provides a comprehensive list of online marketing platforms.
What are digital marketing tools?
Digital marketing tools are internet programs that enable a marketing team to implement a successful sales plan. These technologies frequently assist businesses with email marketing, website administration, and keyword tracking. A digital marketer may utilize a technology to boost the number of visitors to their website, evaluate user data, and keep their client base intact. Businesses may use a digital marketing tool to manage projects and social media campaigns. Depending on your sector and the company’s products and services, you may select a different tool.
Here are some digital marketing tools you can use to boost the growth of your business:
Loomly’s “brand success platform” is a solution designed for smaller social teams wanting to plan and collaborate on content. Built-in calendars, deadlines, and processes make it easy to schedule and brainstorm material. Loomly also curates fresh content ideas for users based on hot themes and Twitter conversations.
The simple, no-frills UI is simple to use and appealing to people who are not necessarily tech-savvy. The platform’s low cost is appealing to single entrepreneurs and small enterprises wishing to manage their social presence. This software also allows you to develop advertisement models to preview before posting. You may also use this tool to plan postings, manage analytics, and assist your team in meeting deadlines.
HubSpot, best renowned for its CRM and inbound marketing tools, just released an email marketing solution. HubSpot Email Marketing is simple to use, has high deliverability, and is natively linked with all other HubSpot products, including the free-forever CRM and hundreds of other popular marketing tools. The tool features a Free Plan that includes up to 2,000 email sends per month, contact lists, a drag-and-drop email builder, and ready-made templates to get you started right away.
What’s the best part? HubSpot eliminates complexity by integrating tools and bringing them together. Sprout Social is one of the possible integrations. You may create and allocate tasks for your customer support staff as part of Sprout’s care features. Sprout and HubSpot integration allows your team to generate, track, manage, and resolve issues without leaving the app.
If you manage numerous social media networks for various clients, HootSuite is one of the most often utilized platforms for publishing on social media. The scheduler allows you to pre-schedule your posts for a specified day and time, as well as preview how they will appear.
You can also track your campaign metrics, which is a useful option for individuals that need to report the progress of their social media initiatives on a regular basis. Using HootSuite’s streams to examine all of your posts across all of your networks, it’s simple to keep track of what you’re publishing where.
4. PageSpeed Insights
PageSpeed Insights is a tool that is generally used by web developers. It helps you measure how website pages may enhance their performance. The PageSpeed Insight feature is broken into two categories:
• Time to complete page load: The amount of time that elapses between when a user requests a new page and when the page is entirely rendered by the browser.
• Time to above-the-fold load: The time between when a user requests a new page and when the browser renders the above-the-fold content.
Email marketing is an important internet marketing activity that you may use to increase your business and income or to reach a large worldwide audience. Mailchimp is a piece of software that may help you sell your brand more effectively and expand your business. Mailing lists, newsletters, automated campaigns, and more features are available for management and creation.
MailChimp also manages your database, sends automatic emails, and provides you with statistics on who has subscribed, opened, or read your emails. With its insight and analytics tool, you can consolidate your data, learn more about your audience, determine what works best, and receive recommendations to help you customize your marketing efforts to a specific audience. You may also use it to create social adverts, landing sites, and postcards.
Unbounce is a fantastic tool for swiftly creating, testing, and deploying new landing pages. Built-in A/B testing and variation analytics can tell you which creatives, calls-to-action, and other page components are effective (and which aren’t).
Even if you’re not a designer, you can utilize Unbounce’s tried-and-true landing page templates as a starting point and then customize them to match your needs. The platform’s statistics show you which landing page versions are doing the best.
7. Google AdWords
Google Adwords is a platform that allows you to promote your company on Google’s search engine results pages. It features a tool called Google Keyword Planner. You may use this tool to determine which keywords to use in your ad and other content. You may set spending limits for how much you wish to spend. The tool is an essential digital marketing tool that can help you direct more prospects to your website.
AdWords is a wonderful tool for displaying your products or services on Google’s search results pages whenever a potential customer conducts an internet search. You may improve your SEO and expect to emerge naturally. You may also bid on the term to appear at the top of the page. This allows you to attract many high-intent visitors.
When it comes to selecting a digital marketing tool to help you expand your online presence, there are several options. It is critical to make a decision based on your business objectives and digital requirements.
Trello is a content management system that lets small companies to plan and manage their content strategy. It may also be used to determine when blog entries are scheduled to be published. Trello is also a visual tool to brainstorm and schedule web content.
It is suitable for both remote and worldwide teams. Furthermore, it is simple to delegate a work to numerous staff. This lets you know who is in charge of a certain duty, such as authoring, editing, or adding CTA offers to a post.
Users may create cards with comments on the card topic, set deadlines, and allocate themes to certain teams. Trello functions more like a collaborative tool, providing visibility into projects in the pipeline.
SEO is the most effective approach to attract organic traffic to your website. It is also a method of increasing your website’s exposure for relevant Google searches. Ahrefs is a sophisticated SEO tool that allows you to track data for around 150 million keywords in the United States and much more in 150 other countries.
It is also an excellent tool for competitor analysis, allowing you to see who is connecting to your competitors, what their top sites are, and much more. You may examine where their content ranks and uncover significant shortcomings for your content categories with the Content Gap tool. The Top Pages feature shows you which pages have the most traffic and how much traffic they receive.
Mobilemonkey is an essential chat marketing automation application that allows consumers to communicate with you and you to chat with them automatically.
With 75% of consumers indicating that talking or messaging with a business is a better way to interact than email or phone, no business can afford to overlook having your customer chat up and running.
MobileMonkey is an excellent solution for marketing and support since it links to all of your consumers’ preferred messaging channels, such as Instagram direct messages, SMS text messaging, live chat, and Facebook Messenger. Everything you need for customer chat, from Instagram marketing tools to Facebook messaging lead advertisements to live chat, is available on a single platform with MobileMonkey.
11. Google Analytics
Analytics, being one of Google’s top free tools, should be a part of any digital marketing plan from the outset. In fact, it’s one of the most effective digital marketing strategies available.
It just takes a few minutes to put the analytics code to your website, allowing you to track every action taken by every visitor.
Many people believe this to be nothing more than a traffic tool, but if you know what you’re doing, it may have a significant influence on your marketing approach. Google Analytics isn’t one of those digital marketing tools you can ignore. Installing this early on is a key decision, in regard to your digital marketing strategy. The data you can collect is extremely valuable.
12. Crazy Egg
Do you ever wonder, “What’s working and what’s not working about my website?”
Crazy Egg can come in and help in this situation.
There are two important considerations here:
• Crazy Egg may be used to make website adjustments that provide better outcomes.
• To get started, you don’t need much, if any, IT assistance.
When you’re new to a company, you don’t want to waste time dealing with IT difficulties. Unfortunately, this is all too often when it comes to split testing. Unless, of course, you use Crazy Egg.
The tool includes capabilities such as:
• Heatmaps and mouse recording
• Analysis and reporting
• Platforms and integrations
• Target and personalization
• Research and user feedback.
Crazy Egg is a tool that lets you learn what your website visitors like and don’t like so you may increase your sales and leads. It’s one of those digital marketing products that you don’t realize you need until you use it.
Not only is keyword research a difficult undertaking, but it may also be costly due to the cost of premium keyword research tools. Ubersuggest isn’t your usual free software, but it isn’t your typical free software.
Overall, this digital marketing tool is straightforward for novices to use since the dashboard is easy to use and allows you to rapidly access the data you need. To begin, input a root term or domain that you wish to study. You may perform up to three free searches each day on the free edition, and you can also upgrade to the commercial program. If you’re considering launching an ad campaign around a specific term, UberSuggest gives important keyword statistics such as overall search traffic, difficulty, and paid difficulty. As you scroll down, you’ll see historical data that shows how that keyword has changed over time. This is useful for detecting seasonal keywords or phrases that are hot today but may fade away in the future.
You will also receive keyword ideas and suggestions that are connected to the one you are looking for, allowing you to refresh existing material or establish a content marketing strategy. Overall, Ubersuggest is an excellent free keyword research tool that is suitable for beginners while still providing sufficient value as a premium product for those that are expanding.
CoFoundersLab is a fantastic digital marketing tool for small firms who are expanding but need a little assistance to go to the next level. It employs artificial intelligence to assist you in locating a cofounder, extra member, or adviser based on a set of criteria.
The top digital marketing tools make life easier. CoFoundersLab seeks to assist in the creation of a vast ecosystem of company owners, entrepreneurs, consultants, and advisers, making it that much simpler to locate anything you need at the present stage of your business.
For example, you may search for someone with a certain expertise and discover them right away, without having to advertise on job sites, do interviews, or go through onboarding. If you’re searching for an SEO content producer, simply fill out that list of criteria and you’ll be linked to someone who can fill that function right now.
It’s comparable to other freelancing services, but what distinguishes CoFoundersLab is that you may discover someone on the same level. If you’re searching for someone to financially back your business or simply support you equally in your endeavor, here is the place to go.
15. Adobe Sign
When it comes to must-have digital marketing tools, Adobe Sign easily qualifies. It is a cloud-based e-signature solution that allows you to use less paper, save time, and obtain signatures using an automated signing system. You may use your desktop or mobile device to email papers, sign them, and control the entire process.
There are additional integrations that allow you to keep track of all the signatures you’ve gotten so you can look back if you misplace something crucial.
This simple yet effective technique solves a major issue that many organizations face. People are increasingly working remotely and may not have access to printers and scanners. This causes delays in your process and can irritate customers if you are unable to provide them with what they want because you are awaiting signatures and approvals.
Adobe Sign is also accessible from any location and on any device. Someone may be driving to a meeting and sign on their mobile device with their fingertip. There is no need to print, scan, or fax anything. It is entirely digital, safe, and secure.
DropBox is a crucial component of today’s digital business. It brings all your business’s operating elements together in one location, eliminating clutter and saving time seeking for items.
Organization is the key to running a successful business, and merely downloading and distributing files is no longer sufficient. You can’t have everyone copying personal corporate files onto their laptops, misplacing them, or potentially abusing them while individuals work from home.
DropBox avoids this by being a completely cloud-based document sharing platform that allows you to specify permission levels so that certain people can only access what they need to see. You may also link additional programs to DropBox, such as Slack and Zoom, to keep everything in one location. All firm data is kept in one location for organization, security, and accountability.
If you’re still manually downloading files to your computer, attaching them to emails, and sending them into the ether, DropBox is a lot more efficient and secure solution to manage documents and document sharing in your organization.