Define and implement retailers’ strategy including trade marketing and field plans, focusing on adequate activities for each of the accounts.
Prepare and review retail and wholesale targets for all designated accounts with the Head of Sales.
Establish and monitor budget investments, trading terms and conditions, stock returns and markdowns to drive the business and ensure profitability per account.
Develop, prepare & analyse weekly and monthly trackers and proactively recommend action plans for the following areas: Sell In (Gross Sales), Sell Out and Stock Management for all accounts.
