Job Description

Job Summary

• Assist in developing promotional strategies for brand awareness and profitability
• Identify innovative business ideas to increase business prospects
• Provide feedback into product development and service offers and participates in their development; collaborate to create, launch, and track performance of product and service offerings in our markets
• Develop and deliver appropriate field sales/marketing enablement tools
• Develop, establish, and maintain marketing strategies to meet organizational objectives.
• Demonstrate effective management of the marketing, advertising, and promotional activities of the organization
• Execute online and offline marketing initiatives, integrating online and new media, email, print, direct mail, social media, company websites, SEM/SEO strategy development, brand awareness and drip marketing initiatives
• Support the Brand Manager to introduce new products to the market
• Provide assistance on press releases, contributed articles, presentations, events, and conferences
• Market Research and Competitive Intelligence
• Understand the products and services offering and approach of key competitors.
• Communicate products and services differentiation to sales and provides input to Brand Manager
• Conduct marketing surveys on current and new service concept.
• To assist the Brand Manager in executing and coordinating the brand and promotional activities.

Qualifications

• Bachelor’s degree or equivalent professional experience in Marketing, Public Relations or relevant field.
• 3 – 4 years’ experience in marketing, communications, or public relations with demonstrated success, preferably in a restaurant brand, hospitality or FMCG sector. Experience working on the agency and client-side will be an added advantage.
• Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations plans and activities.
• Good creative, strategic, analytical, organizational and personal sales skills.
• Experience overseeing the design and production of print materials and publications.
• Computer literacy in word processing, database management and page layout.
• Strong oral and written communications skills.
• Ability to manage multiple projects at a time.