Develop overall digital communication strategy in order to create innovative content to effectively promote tax compliance
Enhance data analytics, develop additional research and data sources as necessary, to inform content strategy development
Define the strategy for each digital touchpoint to distribute campaigns and content effectively in order to drive engagement and grow KRA’s digital footprint
Work with internal and external stakeholders to create visual content with fresh and innovative ideas, re-enforcing a modern, dynamic, and innovative brand image.
Overall Administration and Management of the KRA Website and other digital properties
Optimise web communication for SEO and organic and keyword search
develop and implement a creative approach for direct email strategy