Assistant Manager- AMK211
- Develop overall digital communication strategy in order to create innovative content to effectively promote tax compliance
- Enhance data analytics, develop additional research and data sources as necessary, to inform content strategy development
- Define the strategy for each digital touchpoint to distribute campaigns and content effectively in order to drive engagement and grow KRA’s digital footprint
- Work with internal and external stakeholders to create visual content with fresh and innovative ideas, re-enforcing a modern, dynamic, and innovative brand image.
- Overall Administration and Management of the KRA Website and other digital properties
- Optimise web communication for SEO and organic and keyword search
- develop and implement a creative approach for direct email strategy