Efficiently, effectively and profitably manages the resources.
Take full responsibility for managing the financial performance of the brand to deliver on agreed budgets and manufacturer partner targets.
Develop an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for Sales, Service and Parts departments in line with their respective business strategies.
Ensure appropriate research has been carried out and competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy.
Negotiates with the principal business partners about growing business.
Instill a dealership culture that capitalizes on an integrated business approach across Sales, Marketing and after sales.
Directs the brand’s Business Development Programs.
Ensure that the Brand’s is properly manned about employees as well as monitor and assess their performance on a regular basis.
Coordinate and manage showroom activities to deliver the highest levels of service and even standards.
Develop expert knowledge of the customer base to identify and can segment it for marketing events and special projects.
Responsible for deploring all sales tools in full working condition including computer terminals, CRM access, proper email address setup, product brochures and any further materials available.
Negotiate all business contracts for the brand in consultation with the line Manager.
Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
Lead creative development and create motivating stimulus to get targeted population to “take action”