Job Information
Job Description
- Efficiently, effectively and profitably manages the resources.
- Take full responsibility for managing the financial performance of the brand to deliver on agreed budgets and manufacturer partner targets.
- Develop an integrated marketing strategy to effectively achieve brand promotion objectives and increase market share for Sales, Service and Parts departments in line with their respective business strategies.
- Ensure appropriate research has been carried out and competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy.
- Negotiates with the principal business partners about growing business.
- Instill a dealership culture that capitalizes on an integrated business approach across Sales, Marketing and after sales.
- Directs the brand’s Business Development Programs.
- Ensure that the Brand’s is properly manned about employees as well as monitor and assess their performance on a regular basis.
- Coordinate and manage showroom activities to deliver the highest levels of service and even standards.
- Develop expert knowledge of the customer base to identify and can segment it for marketing events and special projects.
- Responsible for deploring all sales tools in full working condition including computer terminals, CRM access, proper email address setup, product brochures and any further materials available.
- Negotiate all business contracts for the brand in consultation with the line Manager.
- Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
- Lead creative development and create motivating stimulus to get targeted population to “take action”
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