Direct and coordinate activities involving sales of manufactured furniture products
Resolve all customer complaints regarding sales and service
Review reports to project sales and determine profitability
Liaise with leadership to determine price schedules and discount rates
Prepare budgets and propose budget expenditures for commercial department
Monitor customer preferences for strategic sales drive
Liaise with human resources to plan and direct staffing, training, and performance evaluations to develop and control sales activities
Direct, coordinate, and review activities of the commercial team with a view to add significantly to the bottom line of the business
Consult with departmental heads and the brands communication unit to plan advertising and to secure information on products and customer specification
Confer with potential customers regarding products needs and advise customers on purchases
Assess marketing potential of new store locations, considering statistics and proposed budget
Lead and coordinate dealership/ partnership activities as per multi-channel marketing
Build and execute the Company’s marketing and communications plan along with the Brands and marketing communications unit
Develop, maintain and grow relationships with leaders in the Corporate, Real estate, Commercial, Hospitability and Public sector for the purpose of lead generation
Identify and develop new strategic opportunities for partnerships with major stakeholders in the construction and property development sector of the economy for the purpose of marketing the company
Categorize and report on trends specific to the furniture industry analysing the impact on the business
Identify prospective customers by using business directories, following leads from existing clients, participating in organizations and clubs, and attending trade shows and conferences