Write, edit, review and disseminate content, including various publications, press releases, website content, annual reports, speeches, and other marketing materials that communicate the organization’s activities.
Carry out a periodic competitive content assessment of other related businesses regularly
Continuously monitor measure and improve the effectiveness of communication initiatives.
Coordinate the development of appropriate research and monitoring programs to track brand performance
Monitoring the delivery of the brand direction and recommending areas of improvement.
Support the management of internal and external stakeholders
Develop and reviewing content (press releases, articles, etc.) on all channels on behalf of THT
Planning and execution of all communications and media actions across all channels, including online and social media and offline
Oversee the design and production of marketing collateral and promotional programs e.g. adverts, online campaigns, corporate websites
Monitor and evaluate the impact of THT’s communication and marketing activities on the company’s reputation
Plan and manage public events (roadshows, product launches, customer/ stakeholder forums, etc.) and conduct post evaluation and reporting for Management use
Develop and build content for all marketing materials including newsletters, flyers, website, social media channels, etc.
Ensure the company’s website is fully operational and updated at all times and complies with brand guidelines.
Maintain active records of media coverage of the organization, collate analytics and metrics.
Other projects as assigned.
Qualifications
Degree in public relations, communications or a similar relevant field.
Previous working experience as a communications specialist with a minimum of three (3) years
Experience and knowledge of copywriting, proofreading and editing
Proven track record of successful projects managed with examples
Excellent oral and written communication, interpersonal and presentation skills
Highly organized with good time-management skills
Experience in web design and content production is a big plus.
Additional Information:
Excellent Networking & relationship building skills
Strong management and leadership
Strong creativity & innovation with good business acumen
Demonstrable project management skills
Ability to conduct robust research.
Brand awareness – A clear understanding of brands and the marketing mix
Strong creativity & innovation with good business acumen
Proficient with MS Office and other relevant Application (e.g MailChimp or related Software)
Excellent understanding of how to use marketing tools and techniques to increase the visibility, profile, and reputation of an organization.