Job Description

• You are expected to ‘own’ the business’s websites and blog sites, being responsible for ensuring that it has compelling content, navigation, structure/design, localization, and landing pages that will make the business’s content easily digestible by the audience.
• Actively participate in overseeing content creation for various distribution channels inclusive of social media, websites, case studies, blogs, events, videos, email campaigns, and presentations.
• In this capacity, you will help in driving the growth of our business units’ primary content databases by providing the business/product’s audiences with constant, helpful, and interesting content that is in-tune with their interests and needs to drive conversion.
• Manage social media accounts and orchestrate digital content strategies across all platforms
• Create and manage a rich content/editorial calendar that attracts a qualified audience to our brand and vendors (including blog posts, whitepapers, eBooks, reports, webinars, infographics, sales deck, video script, etc.)
• Accountable for all content marketing initiatives to drive traffic, engagement, leads, that deliver sales and customer retention.
• Nurture new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
• Integration of content programs with brand campaigns to drive brand to demand.
• Grow subscriber base with regular content that suits audience needs and interests; Create and optimize marketing automation and lead nurturing processes through email, content, and social channels.
• Write compelling, high-quality contents and Implement SEO best practices
• Edit, proofread and improve online content and collaborate with design team to produce high quality content
• Share content through various channels, ensuring strong web presence
• Collaborate with designers, product marketers, sales professionals, and external influencers and industry experts to produce relevant content that meets the needs of both key stakeholders and our audience.
• Develop content optimization strategies that increase the company’s search engine results rankings
• Perform keyword research for use throughout the company’s website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance on blog articles
• Develop social media and blog content calendars
• All other tasks assigned by your line manager.

Requirements

• BA / BSc degree or equivalent practical experience
• 2+ years of hands-on experience in marketing; including social media
• Experience in writing strong and compelling email and ad copies to derive brand awareness
• Familiarity with designs, UI and UX
• Excellent writing, verbal and research skills
• Experience is conducting audience and buyer  
• Ease of use of Microsoft Office and a variety of tech platforms.