- Create reactive social content that is appropriate to each identified platform.
- Work with the creative team to establish a unified brand understanding and voice for the company and for the clients.
- Conceptualize campaign vision, harnessing original graphics, copy, and other social media marketing visuals
- Understand marketing initiatives, strategic positioning, and target audience
- Develop creative briefs based on ideas established in brainstorming sessions with direction, schedules, and expected deliverables for the creative team