Job Information
Job Description
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Develop and monitor campaign budgets
- Brainstorm new and creative growth strategies
- Use web analytics and business intelligence tools such as Google Analytics and internal dashboards to better understand our customers and exploit those insights in marketing campaigns
- Plan, execute, and measure experiments and conversion tests
- Identify the latest trends and technologies affecting our industry
- Evaluate important metrics that affect our website traffic, service quotas, and target audience
- Develop and allocate monthly budget to various digital marketing expenses based on their income-generating potential
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Collaborate with agencies and other vendor partners
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