We are looking for a Digital Marketer who will develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Job Responsibilities
Plan, execute and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize the user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints, instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Requirements
Degree in marketing or another related field.
Proven working experience in digital marketing.
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
Experience in optimizing landing pages and user funnels.
Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends, etc)
Working knowledge of ad serving tools (e.g., DART, Atlas)
Experience in setting up and optimizing Google Adwords campaigns.
Working knowledge of HTML, CSS, and JavaScript development and constraints
Up-to-date with the latest trends and best practices in online marketing and measurement