Digital Marketer – DIM211

Job Information

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    Category Marketing Jobs
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    Posted On Apr 1 ,2021
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    Qualifications HND/Bachelor's degree
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    Employer Name Connexxion Group
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    Contact Email hr@connexxiongroup.com

Job Description

Job Summary
The candidate will be responsible for:

  • Developing and managing digital marketing campaigns; Managing organization’s website;
  • Driving online sales for the Company; Optimizing content for the website and social networking channels such as Facebook, Twitter, Instagram, Google Plus, etc;
  • Videography and editing;
  • Creating and editing high-resolution videos, pictures and posts;
  • Tracking the website traffic flow and provide internal reports regularly; Fixing any error in online content;
  • Attending networking events; Identifying new digital marketing trends and ensure that the brand is in front of the industry developments;

Job Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence across all digital channels Measure and report performance of all digital marketing campaigns.
  • Identify trends and insights, and optimize spend and performance based on the insights Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize the user experience
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
  • Instrument conversion points and optimizes user funnel.
  • Utilize various digital publishing platforms to create structured drafts
  • Target content to specific audiences and focus on trending topics
  • Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
  • Analyze web traffic to measure the success of the content
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.

Requirements

  • B.Sc / HND in Marketing or a related field
  • Proven working experience as digital marketer in a tech firm
  • Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in generating and executing on marketing ideas.
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website analytics tools (e.g., Google Analytics ETC)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing Google Adwords campaign.

Salary

  • N100,000 – N120,000 monthly.