- To design marketing campaigns, collaborate with the sales team.
- Create an engaging content strategy and digital marketing plan for the business.
- For the Group’s companies, enhance lead conversion and establish online authority.
- Determine trends and insights, then apply them to email marketing and all other digital marketing channels.
- To increase brand visibility, use all available digital marketing tools and strategies, including PPC, SEO, SEM, email, social media, and display ads.
- Utilize social media and SEO to drive more organic traffic to the website, and download and send the applicant CVs to the HRM
- All digital marketing efforts’ performance is measured, reported, and evaluated against set objectives (ROI and KPIs)
- Evaluate emerging technologies and, where necessary, offer thought leadership and adoption viewpoint.