Digital Marketing Strategy, Planning and Execution You will be responsible for developing Apollo Agriculture’s digital marketing strategy, planning, implementing, managing and monitoring the company’s Social Media strategy in order to increase brand awareness, improve marketing efforts and increase sales. You will design, implement, test, launch, and track an omnichannel marketing strategy complete with activities and campaigns in collaboration with cross-functional team members to ensure strategic alignment
Content Management (Creation, curation, and management)You will develop and manage a monthly content calendar that ensures brand consistency in copy through tone, voice and terminology whilst supervising all aspects of social media interaction between customers and the company, and ensure a positive customer service experience. Your digital media content plan will include monthly sales objectives and initiatives
Design, create and manage promotions and social ad campaigns You will own, manage and oversee Apollo’s day-to-day management of campaigns and ensure brand consistency and delivery of impactful campaigns having a clear understanding of Apollo’s end-users. You will manage the development, implementation, monitoring, tracking and optimising of paid campaigns including identifying and tracking landing pages, building content and structure that drives click-through rate and quality leads. You will also support experimentation with new channels for higher conversion and lower acquisition costs.