Job Information
Job Description
An excellent Digital Marketing Executive work closely with the internal digital agencies or marketing team to achieve specific company objectives set by the Head of Marketing such as; increasing digital sales, lead generation, brand engagement, and conversions.
In other words, a skilled digital marketer monitor create advertising campaigns, monitor market trends, targeting and develop pricing strategies based on demographic data and work with the company to create more awareness of what they offer.
Their major Job Duties includes:
•Platforms, digital marketing trends, new technologies, and share insights with the rest of the team.
•Assisting in the formulation of strategies to build a lasting digital connection with consumers.
•Manage and maintain the company’s owned media including websites, mobile apps, and email/CRM software.
•Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions.
•Manage the creation of relevant and engaging digital content for publishing onto various digital platforms.
•Compiling and distributing financial and statistical information.
•Writing and proofreading creative copy.
•Innovate and present new marketing platforms and strategies.
•Set up conversion, pixel, and event tracking on the website.
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