Digital Marketing Manager – DMM221

Job Information

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    Category IT Jobs
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    Posted On Nov 24 ,2022
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    Qualifications Bachelor's Degree
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    Employer Name Design Synchrony
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    Contact Email

Job Description


  1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  2. Design, build and maintain our social media presence
  3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  4. Identify trends and insights, and optimize spend and performance based on the insights
  5. Brainstorm new and creative growth strategies
  6. Plan, execute, and measure experiments and conversion tests
  7. Collaborate with internal teams to create landing pages and optimize user experience
  8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  9. Instrument conversion points and optimize user funnels
  10. Collaborate with agencies and other vendor partners
  11. Evaluate emerging technologies.
  12. Provide thought leadership and perspective for adoption where appropriate
  13. Create digital marketing campaigns.
  14. Ensure consistency in the brand messaging.
  15. Work with the sales team to coordinate marketing campaigns.
  16. Prepare emails and newsletters to send to current customers.
  17. Launch promotional offers and events to attract new customers.
  18. Optimize the business website to increase online traffic.
  19. Follow best practices for social media marketing on different platforms.
  20. Conduct regular audits for social media and website marketing performance.
  21. Maintain and monitor online listings across various e-commerce platforms.
  22. Track marketing metrics and analyze digital data to measure marketing success.

Requirements and Skills

  1. B.Sc / MS Degree in Marketing or a related field
  2. Proven working experience in digital marketing
  3. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  4. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  5. Experience in optimizing landing pages and user funnels
  6. Experience with A/B and multivariate experiments
  7. Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  8. Working knowledge of ad serving tools (e.g., DART, Atlas)
  9. Experience in setting up and optimizing Google AdWords campaigns
  10. Working knowledge of HTML, CSS, and JavaScript development and constraints
  11. Strong analytical skills and data-driven thinking
  12. Up to date with the latest trends and best practices in online marketing and measurement
  13. Excellent writing skills and verbal communication abilities
  14. Attention to detail and ability to multitask and manage multiple projects
  15. Strong analytical thinking and problem-solving abilities
  16. Capable of identifying, attracting and engaging target audiences
  17. Up-to-date knowledge of digital marketing trends and developments
  18. Creative in devising informative, engaging and motivational digital campaigns
  19. Proven marketing experience on different digital platforms
  20. Experience with leading and managing social media marketing campaigns
  21. Knowledge of email, newsletters, push notification and display advertising campaigns
  22. Ability to use SEO, SEM and marketing databases for promotional purposes
  23. Understanding of landing pages optimization, user funnels and A/B testing
  24. Proficiency in using website analytics tools, ad serving tools and marketing software.

Interested and qualified candidates should send their Cover Letter and CV to: using the Job Title as the subject of the mail.