Create marketing pitch. Interviews, hires, and trains marketing personnel.
Set marketing objectives based on past performance and market forecasts.
To develop marketing strategies, conduct research and analysis on market trends, demographics, pricing schedules, competitor products, and other relevant information.
Develop detailed marketing plans for all media channels and sales teams in collaboration with marketing staff.
Approve and supervise the creative development of marketing materials, website content, advertisements, and other marketing-related projects.
Brand positioning, identity, and media purchasing
Develop cost-effective marketing plans for each product or service while working within the company’s budget.
Track all marketing and sales data and prepare detailed written reports and oral presentations for business owners.
In response to collected data and other feedback, adjust marketing campaigns and strategies as needed.
Develop brand story and voice for consistent interaction with customers across all marketing platforms
Product positioning-manage HealthAid product offering relative to customer needs and competitor offerings
Develop and delegate customer / doctor acquisition channels and what success looks like in each.
Explore the following to understand the cost and benefits of each:
Networking, doctor organizations, alumni networks, influencers.
Requirements
Candidates should possess a Bachelor’s Degree with 2 – 4 years work experience.