Employer Name
The International Committee of the Red Cross (ICRC)
Contact Email
nai_hrrec_services@icrc.org
Job Description
Generates, identifies, develops, edits and maintains engaging online content for the icrc.org/Africa in English (photo galleries, feature stories and news releases) and African social media platforms in English;
Participates to Geneva’s forward planning, notably ahead of ICRC key dates and events in collaboration with headquarter and delegations to coordinate the publishing of special pages/posts on online platforms in a timely manner;
Coaches and trains English-speaking African delegation’s communication officers in charge of their local online content on both editorial and technical aspects;
Generates and analyses monthly statistical reports, measures the popularity of African online platforms in English with Google Analytics, Facebook Insights and other tools;
Provides proven expertise in digital campaign management on both organic and paid visibility for search and social channels, to promote content;
With the support of our headquarters, the Digital Officer keeps the African online platforms technically updated;
Provides in-depth social media guidance on setting up a strategy, managing and mitigating risks, growing an engaged community, influencing audiences and effecting behavioural change;
Together with the Digital Marketing Officer, leads on social media acquisition and advertising campaigns, including setting performance metrics.