Create and expand several email lists and databases.
Make clear CTAs in your copy that is engaging to read and help you build relationships with potential and current customers.
Create and distribute recurring (daily, weekly, or monthly, as the situation dictates) newsletters, company updates, and offers for a variety of businesses via email and text messaging.
To determine the target markets for each product and service line and to gain an understanding of consumer behavior, conduct market research.
Campaigns should be segmented for each stage of the customer journey, from lead generation and brand awareness to conversion and post-sales initiatives (to engage, retain, win back, and regularly update clients).
Work along with the business development team to develop and track a variety of lead generation, retargeting, and leads strategies.