Job Description

Job Summary

• We are seeking to hire a data-driven and analytical digital marketer to develop and oversee the company’s digital channels, drive brand awareness and generate leads.
• The digital marketer will also create innovative strategies to promote the business brand, products, and services.
• To be successful in this role, you must be skilled in using marketing tools and techniques such as PPC, SEO, SEM, email, social media, and display advertising.

Responsibilities

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns for the company.
• Design, build and maintain the company’s social media presence.
• Measure and report performance of all digital marketing campaigns and benchmark against goals (ROI and KPIs).
• Collaborate with internal teams to create landing pages and optimize the user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Create and manage link-building strategies, content marketing strategies, and social media presence.
• Innovate and present new marketing platforms and strategies, monitor and analyze content success.
• Manage email and all social media marketing campaigns.
• Knowledge of Google Analytics, Google AdWords, and other relevant sites.
• Drive traffic to company pages.
• Keep abreast of new social media sites, web technologies, and digital marketing trends; implement these new technologies in developing campaigns and update current campaigns to include new information.

Requirements

• 3+ Years of Experience in Digital Marketing.
• Experience executing paid social media campaigns.
• Bachelor’s degree in Marketing or related field.
• Knowledge of video and picture editing software such as Adobe.
• Must be able to juggle multiple projects at the same time.
• Incredible attention to detail.
• Full understanding of all social media platforms.
• Problem-solving skills.
• Knowledge of content management systems.
• Up-to-date on the latest trends and technologies in digital marketing.