Job Description

Job Description: Growth Marketer

About Us: Seedspike Limited is not just a company; we are the architects of agricultural transformation. As a dynamic agricultural technology company, we are driven by a singular vision: to build the largest agricultural value chain in this part of the world and beyond. Our journey is marked by innovation, passion, and an unwavering commitment to driving positive change in the agro-value chain.
Role Overview: We are looking for a highly motivated and dynamic Growth Marketer to lead our online marketing efforts for our tech product. The ideal candidate will have a strong background in digital marketing, social media management, web analytics, and lead generation. You will play a crucial role in scaling our marketing efforts and achieving our growth objectives.
Key Responsibilities:
•    Develop and execute comprehensive growth marketing strategies to promote SeedSpike's tech product.
•    Manage and optimize social media marketing campaigns across various platforms to increase brand awareness and engagement.
•    Create and manage content for digital channels, including social media, blog, email marketing, and paid advertising.
•    Conduct market research and competitor analysis to identify opportunities for growth and innovation.
•    Develop and implement strategies to drive online sales and customer acquisition.
•    Track and analyze key performance metrics to measure the success of marketing initiatives.
•    Generate reports and provide insights to improve future campaigns.
•    Track and report on key performance metrics to stakeholders, providing insights and recommendations for improvement.
•    Work with a cross-functional team (Operations, Product, Sales) to establish growth strategies to support Seedspike’s revenue goals.
•    Analyse data to monitor revenue performance, customer engagements, and behaviours and uncover areas for improvement.
•    Work closely with the partners support the creative process, ensuring consistent brainstorming and testing of new creative concepts across social channels.
•    Demonstrating a sense for sales conversion and possessing good marketing skills in both online and field environments.
Qualifications:
•    Bachelor’s degree in Marketing, Communications, Business, or a related field.
•    Demonstrated success as a Growth Marketer or in a similar role, ideally within the Agri-tech industry or a related field for a Nigerian startup company.
•    Strong proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, HubSpot).
•    Excellent understanding of SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
•    Proven experience in digital business growth and development.
•    Strong analytical skills and the ability to interpret data and make data-driven decisions.
•    Customer obsessed, curious and has experience in understanding consumer and user psychology.
•    Excellent communication and interpersonal skills, with the ability to create compelling content and engage with diverse audiences.
•    Creative thinker with a passion for innovation and a keen eye for detail.
•    Ability to manage multiple projects and deadlines in a fast-paced environment.
•    Proficiency in social media marketing and lead generation.
•    Experience in marketing and web analytics.
How to Apply: Please submit your resume, cover letter, and any relevant portfolio or project work to [email protected]. We look forward to hearing from you and exploring how you can contribute to our mission.