Ensuring a strong brand positioning and driving visibility and footfalls to each store, while delivering on the brand messaging of quality, reliability
New channels – Recommending sources for the growth of retail channels.
Building advertising and promotional activities. Designing and producing creatives and circulars.
Ensure our brand message is strong and consistent across all channels and marketing efforts
Identify opportunities to reach new market segments and expand market share.
Develop and implement a marketing strategy according to objectives and budget.
Coordinate sales and marketing efforts to boost brand awareness.
Conduct marketing research to identify industry trends and commercial opportunities.
Study company profile and operations to understand its marketing needs.
Provide advice on branding, positioning, communications and other marketing issues.
Give direction to marketing efforts with the most effective methods and tools.
Keep abreast of emerging trends and share best practices knowledge and insights.
Execute strategic tasks and monitoring outcomes.
Updating databases and using a customer relationship management (CRM) system
Requirements
B.Sc or M.Sc in Marketing or relevant field
At least 5 years of experience as a Marketer QSR / FMCG
Leadership skills with the ability to set and prioritize goals
Strong communication and presentation skills.
Exceptional problem-solving skills.
Knowledge of data analysis and market research.
In-depth knowledge of marketing principles and best practices.
Ability to think strategically and analytically.
Proficient in MS Office / Working knowledge of IT.