Job Description
Responsibilities:
- Planning promotional marketing strategies in conjunction with the sales, marketing, advertising, product design, and product development teams.
- Establishing editorial and content creation schedules for different media channels and platforms.
- Helping with the creation, negotiation, and positioning of billboards, traditional media advertisements on TV and radio, social media advertisements, and email blasts.
- Creating a brand style guide that best reflects the voice and objectives of the organization or client.
- Meeting with customers to discuss brand standards, goals, budget, and schedules, and assisting team leads in setting, allocating, and monitoring the budget for each project
- Conducting market research to identify the needs, wants, customs, interests, and other pertinent elements needed to develop focused marketing campaigns.
- Studying successful past campaigns to learn what worked, what didn’t, and what could be.
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