Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the organization’s image and position within the marketplace and the general public, and facilitate internal and external communications.
Develop short and long-term plans and budgets for the marketing /communications /public relations program and its activities, monitor progress, assure adherence and evaluate performance.
Work with the organizational leadership to create marketing programs that showcase the organization’s strengths and reaches target audiences.
Take the lead in developing opportunities for the organization with trade and other media to positively influence the organization’s reputation. This includes attending public relation events and trade shows.