Support the Viva operations to develop and implement a VC commercial marketing plan for key growth and retention volume levers
Optimise up-sell performance across for box office and concession revenue
Drive effective retention activity for existing customers through value reinforcement marketing and ensure cinema admission target are met.
Work closely with schools, corporate and universities and ensure that group booking admissions is met each week
Work alongside Business Development Manager to get a clear plan and expected targets and feedback on actual performance.
Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients
Manage and track group bookings and ensure information is accurate transmitted to all parties of the senior management team on a weekly basis
Always aim to surpass target on a weekly basis
Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams
Identify new opportunities and execute test & learn activities to ensure schools, universities and corporations are engaged and patronising our cinemas weekly
Liaise with Business Development Manager to ensure accurate and timely payment of invoices/cash, as necessary for the business with the supplier.
Ensuring the cinema meets set admissions targets each month/year etc.
Support all movie premier activities to drive revenue and ultimately business growth.
Carrying out market research to seek new opportunities and new clients
Interpreting market trends and adapting to industry changes while analysing opportunities for growth via acquisition and performing due diligence.
Maintain a strong and increase the database of customers’ contacts including but not limited to regular customers, Schools, Corporate, Tertiary Institutions etc.
Performs any other duties as assigned by Line Manager