Marketing Officer

Job Information

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    Category Marketing Jobs
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    Posted On Feb 1 ,2021
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    Qualifications Bachelor's Degree
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    Employer Name Viva Cinemas
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    Contact Email

Job Description

  • Support the Viva operations to develop and implement a VC commercial marketing plan for key growth and retention volume levers
  • Optimise up-sell performance across for box office and concession revenue
  • Drive effective retention activity for existing customers through value reinforcement marketing and ensure cinema admission target are met.
  • Work closely with schools, corporate and universities and ensure that group booking admissions is met each week
  • Work alongside Business Development Manager to get a clear plan and expected targets and feedback on actual performance.
  • Liaise with the Cinema Managers (CM) and get weekly film information to create synergy with all clients
  • Manage and track group bookings and ensure information is accurate transmitted to all parties of the senior management team on a weekly basis
  • Always aim to surpass target on a weekly basis
  • Identify and develop corrective actions in response to trading performance and see ways to improve group booking revenue streams
  • Identify new opportunities and execute test & learn activities to ensure schools, universities and corporations are engaged and patronising our cinemas weekly
  • Liaise with Business Development Manager to ensure accurate and timely payment of invoices/cash, as necessary for the business with the supplier.
  • Ensuring the cinema meets set admissions targets each month/year etc.
  • Support all movie premier activities to drive revenue and ultimately business growth.
  • Carrying out market research to seek new opportunities and new clients
  • Interpreting market trends and adapting to industry changes while analysing opportunities for growth via acquisition and performing due diligence.
  • Maintain a strong and increase the database of customers’ contacts including but not limited to regular customers, Schools, Corporate, Tertiary Institutions etc.
  • Performs any other duties as assigned by Line Manager