Marketing Officer – MAO212

Job Information

  • icon
    Category Marketing Jobs
  • icon
    Posted On Feb 22 ,2021
  • icon
    Qualifications Bachelor's Degree
  • icon
    Employer Name Towntalk
  • icon
    Contact Email recruitment@towntalk.ng

Job Description

Job Summary

  • Establish and implement advertising and promotional campaigns for products or services on various media.
  • Assist the Marketing Manager in managing the department’s activities.
  • Responsible for the successful execution of the approved marketing strategy
  • Track and record marketing activities, implement metrics to evaluate their success and amend marketing measures when necessary.
  • Collaborate with stakeholders and vendors to boost the effectiveness of marketing strategies and improve the company’s presence.

Responsibilities

  • Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice, and optimized for search and user experience for all online channels.
  • With the guidance of the Marketing Manager, responsible for the development of content such as press releases, feature pieces and digital content.
  • Foster and maintain close relationships with key journalists, editors, online influencers, blogs, and other influential contacts within the media as appropriate.
  • Day-to-Day management of relevant agencies to ensure compliance with terms of engagement/scope of work and successful achievement of marketing objectives.
  • With the support of the Digital Agency, development, planning and implementation of digital marketing campaigns, including web, Search Engine Optimization (SEO) / Search Engine Marketing (SEM), email, social media and display advertising.
  • Identify tactical opportunities in the market that tie in with our brand positioning and launch creative campaigns to leverage these tactical opportunities.
  • Development of RAG work plans for a flawless execution of weekly tasks and monitoring of timelines to ensure deadlines are not missed.
  • Other duties as directed and required by the Company.

Qualification / Experience

  • BSc/BA in Marketing or any subject in the Social Sciences, Administration or Humanities.
  • 2 – 3 years’ prior experience as a Marketing Officer or a related role.
  • Solid understanding of marketing techniques and principles and the ability to implement new and innovative marketing strategies

Skills/Knowledge:

  • Excellent communication skills (verbal and written)
  • Knowledge of social media and web analytics with proven experience executing digital/social media campaigns.
  • Exemplary organizational and multitasking skills.
  • Strong content development skills.
  • Strong written and verbal communication skills.
  • Strong interpersonal skills.
  • Must be tech-savvy.
  • Ability to work in a fast-paced environment.
  • A good understanding of digital analytics would be an advantage.
  • Experience in successfully managing a diverse range of stakeholders would be an advantage.

Behavioural Competencies:

  • Independence: Proactive and able to act independently while delivering tasks on time.
  • Problem-solving: Critical thinking, Analytical and Problem-solving skills.
  • Team: Work effectively with a cross-functional team.
  • Demonstrated commitment to helping others