Develop, implement, and track marketing programs such as email, social media, digital campaigns, other third-party ad sources (such as editorial sites and event sponsorships) and traditional print ads
Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives
Analyze and report on the performance and efficiency of campaigns
Conduct market research and analyze trends to identify new marketing opportunities
Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met
Write, proofread, and edit creative and technical content across different mediums
Work with external agencies and vendors to execute marketing programs
Brainstorm and implement experiments and conversion tests
Requirements
Bachelor’s degree in marketing, business administration or similar field
Demonstrable experience in marketing with at least, two years’ experience as a marketing officer/associate
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight) and marketing automation software (HubSpot, Bitrix24)
Experience in setting up and optimizing Google Adwords campaigns
Proficiency with SEO tools
Superb verbal and written communication skills to create and curate contents for different marketing channels.
Exceptional analytical and problem-solving skills.
Strong time management and organizational abilities.