Contribute to the overall development and implementation of the Private Sector fundraising programme;
Effectively manage the donor acquisition programme through several fundraising channels – using both outsourced and in-house methods, digital fundraising, cold direct mail, direct response television and printed media.
Effectively manage the donor retention and donor development programme through several channels including direct mail, email telemarketing and SMS.
Co-ordinate fundraising communications and donor acquisition activities during emergency fundraising situations as fast and as effectively as possible and maintain accurate emergency response procedures.
Contribute to the evolution of the Individual Giving fundraising programme by looking for opportunities to appropriately grow, diversify and utilise new technology.
Co-ordinate integrated fundraising projects across different departments.
Work closely with the major donor team to identify and migrate potential major donors.
Co-ordinate and/or manage relations with partners, media, contractors and suppliers for PSP programmes.
Co-ordinate and/or manage the PSP donor database ensuring that donor records are kept up to date.
Produce ongoing analysis and monitor PSP campaign results.
Contribute to donor understanding through ongoing research and analysis, and to implementing segmentation strategies for ‘one to many’ marketing activities.
Monitor all key performance indicators and analysis to support and inform the Individual Giving strategy and its implementation.
Contribute to the development of National Growth Fund submissions for Individual Giving fundraising to secure funding to increase and develop the donor base
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