Job Description

• Contribute to the overall development and implementation of the Private Sector fundraising programme;
• Effectively manage the donor acquisition programme through several fundraising channels – using both outsourced and in-house methods, digital fundraising, cold direct mail, direct response television and printed media.
• Effectively manage the donor retention and donor development programme through several channels including direct mail, email telemarketing and SMS.
• Co-ordinate fundraising communications and donor acquisition activities during emergency fundraising situations as fast and as effectively as possible and maintain accurate emergency response procedures.
• Contribute to the evolution of the Individual Giving fundraising programme by looking for opportunities to appropriately grow, diversify and utilise new technology.
• Co-ordinate integrated fundraising projects across different departments.
• Work closely with the major donor team to identify and migrate potential major donors.
• Co-ordinate and/or manage relations with partners, media, contractors and suppliers for PSP programmes.
• Co-ordinate and/or manage the PSP donor database ensuring that donor records are kept up to date.
• Produce ongoing analysis and monitor PSP campaign results.
• Contribute to donor understanding through ongoing research and analysis, and to implementing segmentation strategies for ‘one to many’ marketing activities.
• Monitor all key performance indicators and analysis to support and inform the Individual Giving strategy and its implementation.
• Contribute to the development of National Growth Fund submissions for Individual Giving fundraising to secure funding to increase and develop the donor base