Create the best-in-class content for social programs, integrated marketing campaigns, and brand efforts. Conceptualize and develop innovative, disruptive concepts with a social focus.
Create eye-catching visual material for delivery across a range of channels and formats, including all major social platforms, including graphics, illustrations, videos, GIFs, and digital adverts.
Create, implement, and publish story concepts in collaboration with internal and external designers (graphic, web, and app), marketing project leads, and social media strategists while having a deep grasp of how people interact with social creative across formats and platforms.
Work closely with social media strategists to share best practices, platform changes, and capabilities and make sure the social media creative plan is up to date.
To advance, be abreast of social user trends and changing behavior.