- Drive efforts to build the organization brand and create broad-based awareness in the public domain.
- Conduct online survey and advocacy activities.
- Monitor online ratings, obtain feedback and respond accordingly.
- Monitor threats and opportunities in user-generated content surrounding the organization and report notable threats to the team.
- Monitor and report emerging trends and effective best practices in social media tools, applications, channels, designs and strategies.
- Analyse, review and report the effectiveness of social media activities and develop strategies for improvement.