Understand and implement business strategic initiatives for the branch aimed at increasing new business and wallet share from existing customers.
Have a clear understanding of all Retail and Business Banking products that could satisfy customer needs.
Manage portfolio risks in line with banks portfolio appetite.
Collaborate in the development and implementation of sales initiatives with other business functions i.e. Direct sales team, Asset Finance, CIB, Bancassurance to maximize on cross-selling and better customer profiling opportunities.
In conjunction with the branch manager, Industry heads, products, conduct product review and development through constant feedback from the market.
Continuously conduct market intelligence to identify new markets, customer trends, new government / directives and changes in policy by regulators.
Contribute in the development of branch sales strategy.
Plan and co-ordinate any marketing approaches for new business and actively develop existing relationships.