Delon NG | Lagos, Nigeria
Job Summary:
Core Duties & Responsibilities:
AI-Aware Content Strategy:
Structured Data & Schema Optimization:
Implement and manage advanced JSON-LD schema (FAQ, HowTo, Article, Product, and Tool schemas) to remove ambiguity and improve machine readability for AI crawlers.
Visibility Tracking & Reporting:
Monitor AI visibility scores, competitive gaps, and citation accuracy within Google SGE, ChatGPT, and other LLMs to correlate AI presence with brand growth.
Technical SEO Alignment:
Ensure site architecture, page speed, and indexing protocols allow AI bots to efficiently crawl and parse content without friction.
Entity & Brand Authority Building:
Strengthen topical authority through high-quality backlinks and consistent brand mentions, building E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) to improve LLM trust.
Cross-Functional Collaboration:
Work closely with Product, Engineering, and Content teams to implement technical changes and ensure our content aligns with the evolving requirements of generative search.
Key Skills & Qualifications
LLM Proficiency:
A deep understanding of how AI models retrieve, process, and cite content, specifically regarding Retrieval-Augmented Generation (RAG).
Technical SEO Mastery:
Expertise in JSON-LD, complex schema markup, site architecture, and modern rendering techniques.
Content Optimization:
Ability to write for answer engines in a voice-search style while creating highly structured list-based or comparison content.
Data Analysis:
Proficiency in interpreting performance reports from AI tracking tools and traditional search consoles to pivot strategies effectively.
SaaS Adaptability:
A proactive learner who stays ahead of AI search tools, algorithm updates, and the nuances of the B2B SaaS buyer journey in a generative landscape.
Tools:
AI Tracking Tools:
Profound, Brand Radar, AICarma, or First Page Sage
SEO Suites:
SEMrush, Ahrefs, Screaming Frog
Analytics & Reporting:
Google Analytics 4 (GA4), Google Search Console, Looker Studio
Content & Structure:
Claude or ChatGPT (for structuring), WordPress (CMS).