Job Summary
We’re seeking a creative, data-driven Social Media Manager to elevate our online presence, boost user engagement, and amplify brand awareness within the fast-paced sports betting industry. In this dynamic role, you’ll craft compelling narratives that resonate with passionate fans, leveraging trends to position our brand as a leader in gaming excitement.
Key Responsibilities
- Develop and execute comprehensive social media strategies aligned with overarching marketing objectives to drive growth and retention.
- Create, curate, and publish high-impact content across key platforms including Facebook, Instagram, X (formerly Twitter), TikTok, and YouTube, tailored to sports betting enthusiasts.
- Track, analyze, and report on performance metrics using advanced analytics tools like Google Analytics, Hootsuite, or platform-native insights to optimize campaigns.
- Manage paid promotions, influencer collaborations, and interactive community events to maximize reach and conversions.
- Monitor and respond to direct messages, comments, and user feedback promptly and professionally, fostering loyalty and trust.
- Stay ahead of emerging social trends, betting culture shifts, regulatory updates, and competitor activities to innovate content strategies.
- Collaborate closely with design, marketing, product, and content teams to ensure seamless brand consistency, cohesive messaging, and integrated campaigns.
