Top 5 Marketing Tools

Every business needs that competitive edge, the goal of business and enterprise is to ensure profit maximization, either small or medium scale enterprise. These days a lot of both human and financial resources are usually channeled into businesses, there is a big competitive market out there and entrepreneurs are more than determined to ensure that they get the much needed factors together to ensure profit and growth.

The rise and continual growth of the digital world, has seen to an ease and efficiency in the way we do many things, and this change has also affected the way we run our businesses as we can now engage the use of the various internet tools to push for the business growth through product and services optimization.

Every businesses, either small or medium scale enterprise do have a product or services that is identified or associated with them, same goes for organizations or companies, they all have something to offer, which they expect their respective staffs and employees to push out to the public, establish relationship with them in the hopes of getting them to buy these goods or employ their services.

Also when it comes to businesses, there are many other firms, organizations and companies that are offering what you offer and this means that for you to get the much needed sales you need or the right business engagements, you have to take a step forward to ensure that you do well to get your brand out to the public and this is what marketing is all about.

The process of doing this is called the marketing process, according to the America Marketing Association in its definition of the term marketing, it defines marketing as the activity, set of institutions and processes for creating, communication, delivering and exchanging offerings that have value for customers, clients, partners, and society at large. Exploring other definition of marketing, in a simpler way, we can call it the process or action of promoting and selling goods and products or services including market research and advertising.

While on the other hand it also defines a brand as a name, term, design, symbol or any other features that identifies one seller’s good or service from those of other sellers

Benefits of Marketing

Sales- when businesses are properly marketed using the right tools and approach; it is easier for those businesses to record better sales. This is because in the process of marketing these products, goods and services, the people are made to know more about those products, goods and services, how it can be of benefits to them and why they must buy them.

Reputation- through the process of marketing your businesses, you also get to build a brand reputation. Through the various strategies or means employed, you get to build a public image, an identity which people will recognize your brand with. Having a good public image, a strong one will go a long way in adding credibility to your brand.

Trust- the public only trust a name that they know, when you resort to effective marketing, one that works, you get to build trust with the public. This is because through the process, you get to interact with your customer base and in the process the objectives and values of your brand in known. This brings mutual respect and confidence from the public for your brand

Learning the Market- further knowledge about business and the market is acquired when you have a proper marketing process, this is because through the process, you get to understand not just the need for you to give visibility for your business, but also to know more about your competitors and the general market behavior and how it affects business transactions.

In achieving this, there are various means through which business enterprise, organizations, firms, or companies can employ to effectively market their goods, products, or services. There are various digital tools which can be effectively used for the process and when properly used or engaged, they offer and give credible results which go a long way in helping brands achieve their sole and ultimate target and this is growth.

Top Marketing Tools

  1. Mail Chimp- this is a prominent tool which is considered and regarded as a all in one integrated medium for growing small and medium scale business is an American marketing automated platform which also involves email marketing service which was founded in the year 2001.The system helps business owners to manage and market their brands or products, and in the long run help them grow their businesses.
  2. HubSpot- this is another marketing tool which makes marketing easier and effective. Since its inception it has become a top marketing tool among the various prominent marketing tools in the world. It is built to effectively attract visitors, making them customers or clients in the process. With this platform, you to have access to using mediums like blogging, Social Media, Website, SEP, Marketing Automation, Email, Analytics, Landing Pages among many others
  3. Trello- this is another platform which is great for content marketing, it is one that will give your marketing team the much-needed platform to optimize their contents which are tailored towards marketing. It offers marketing team the flexibility and luxury to effectively synergize on the platform. With this platform, every detail which has to do with digital marketing can be shared in a single place. It is very easy to access and manage
  4. Hootsuite- we cannot deny the fact that the social media has played an integral part in shaping the fortunes and success of many companies, businesses, or organizations. Tools such as the Hootsuite helps organizations to have an effective management and planning of how they want their contents to be disseminated to other social media platforms such as twitter, Facebook, Instagram etc. with the Hootsuite, you can schedule the timeline for content flow, interact with customers or clients and also use automated responses.
  5. Google Analytics- the process of adding this tool to your platform is a fast and simple one, and when used it gives you the luxury of having the full knowledge of all that happens on your platform. It is considered a traffic tools as it helps in keeping track of visitors’ activities and movement on your platform. Shows you where they are coming from, the countries, platforms or device used in accessing your platforms, daily records etc. this is a platform which must be used by all to keep track of their visitors on their various online platforms


From various conducted surveys, it has been established that business or organizations that employs the use of digital tools to market their businesses or brands enjoys better product or brand optimization. The world has gone digital, so every other businesses and organization must key into this and leverage upon this new development.


American Marketing Association, “Definitions of Marketing”

 Marcus Amudipe

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