Description
- We are looking for a creative and culturally attuned Communications Associate (French) to support our brand's growth and engagement across digital platforms in francophone markets.
- The ideal candidate will bring strong experience in content creation, social media management, and community engagement, combined with a solid understanding of French-speaking audiences across Africa.
- This role is perfect for someone who is both creative and strategic, thrives in a fast-paced environment, is passionate about building meaningful online communities through compelling content, and can communicate fluently in both French and English.
As the Communications Associate (French), you will:
Social Media & Content Execution:
- Create simple, clear posts in French for all RH social channels targeting francophone markets.
- Plan weekly and monthly content with guidance from the Manager.
- Adapt content to each platform (LinkedIn, Twitter/X, Instagram, Facebook) while ensuring cultural relevance for French-speaking audiences.
- Write captions in French, design simple graphics (or brief a designer), and schedule posts.
- Lead on French-language content across all markets.
Writing & Messaging:
- Write simple, clear, and human-centered messages in both French and English.
- Create blog posts, email copy, social posts, and scripts tailored to francophone audiences.
- Review French content for grammar, clarity, and consistency.
- Help maintain the Reliance Health tone of voice across francophone markets.
Internal Communications Support:
- Help draft internal updates, announcements, and newsletters in French where required.
- Work with cross-functional teams to understand what needs to be communicated to French-speaking staff and stakeholders.
- Write messages that are easy to understand for staff across all francophone markets.
Reporting & Analytics:
- Track performance of posts and campaigns across francophone markets.
- Prepare monthly dashboards with insights specific to French-speaking audiences.
- Use data to explain what worked and what needs improvement.
- Suggest small changes to improve performance within francophone markets.
Campaign Support:
- Help plan and run marketing and communications campaigns targeted at francophone markets.
- Coordinate with product, sales, clinical, and leadership teams to ensure French-language campaigns are accurate and on-brand.
- Keep campaign tasks on schedule and communicate progress.
Brand & Tone Governance:
- Ensure all French content follows brand guidelines and maintains accuracy in translation and messaging.
- Keep messaging aligned across francophone markets and flag inconsistencies between French and English content.
- Alert the Manager when French content does not fit brand values or cultural context.
Cross-functional Collaboration:
- Work with Sales, Product, Clinical, and Leadership teams to gather information and produce French-language content.
- Serve as a cultural and linguistic bridge between English-speaking teams and francophone markets.
- Share updates clearly when working remotely across different markets.
Continuous Learning & Light Strategy:
- Stay updated on social trends across francophone African markets.
- Suggest content ideas that resonate with each French-speaking country's audience.
- Support the Manager in making strategic improvements to French-language content and communications.
