Manage social media and digital platforms to enhance brand visibility, drive product adoption, and effectively engage target audiences. This dynamic role involves close collaboration with external agencies to deliver impactful campaigns that resonate with diverse markets, particularly in the agriculture sector. Success in this position requires creativity, strategic thinking, and a passion for leveraging online channels to build lasting customer relationships and foster business growth.
Key Responsibilities
- Develop and execute seasonal social media strategies aligned with crop focus, ensuring campaigns highlight seasonal products and industry trends for maximum relevance.
- Oversee content creation and publishing across key platforms including Facebook, Instagram, X (formerly Twitter), LinkedIn, and YouTube, while maintaining consistent brand voice and visual standards.
- Monitor emerging trends, analyze competitor activity, and track engagement metrics to continuously optimize performance and adapt strategies in real-time.
- Actively manage online community engagement, respond to user interactions promptly, and safeguard brand reputation through proactive moderation and crisis management.
- Analyze comprehensive digital performance reports using data-driven insights, then present actionable recommendations to the Head of Marketing to inform future initiatives.
