Role Description
- The Head of Marketing is a full-time, on-site role based in Lagos.
- This role involves developing and implementing marketing strategies, conducting market research, managing marketing teams, building relationships through public relations, and supporting sales initiatives.
- The individual will play a key role in expanding brand visibility, driving customer engagement, and ensuring consistent business growth.
Qualifications
Strategic Marketing Oversight:
- Develop and implement the overall marketing strategy aligned with organizational goals.
- Monitor and evaluate marketing performance metrics, providing regular reports to senior management.
- Conduct market research and competitor analysis to inform campaigns and strategic initiatives.
Sales-Driven Marketing Strategies:
- Design marketing campaigns that directly support revenue growth and sales objectives.
- Collaborate with the sales team to ensure alignment of marketing activities with sales targets.
- Develop and execute product promotion campaigns to increase customer acquisition, retention, and market share.
- Analyse customer behavior and market trends to identify opportunities for upselling, cross-selling, and new product launches.
- Set measurable KPIs for campaigns tied to revenue targets and monitor performance regularly.
- Optimize marketing spend for maximum ROI, focusing on channels that generate high-quality leads.
Public Relations & Corporate Communication:
- Develop PR strategies that enhance brand reputation and corporate image.
- Manage media relations, press releases, corporate announcements, and events.
- Coordinate product launches and media engagements to generate positive publicity.
- Handle crisis communications and maintain consistent, professional messaging.
- Monitor media coverage and public sentiment, providing insights for strategic decisions.
Team Leadership & Management:
- Lead, mentor, and manage the marketing team to ensure high performance and professional growth.
- Allocate resources efficiently and coordinate cross-functional marketing projects.
- Promote collaboration across departments and ensure smooth execution of campaigns.
Digital Marketing & Creative Execution:
- Oversee digital marketing campaigns including SEO, SEM, social media, content marketing, and email campaigns.
- Hands-on involvement in graphic design and creative content development.
- Ensure brand consistency across all digital and offline channels.
Product Knowledge & Customer Engagement
- Maintain deep knowledge of company products and services to support marketing initiatives.
- Utilize CRM software to track leads, customer interactions, and campaign effectiveness.
- Develop customer engagement strategies to enhance loyalty and retention.
Other Responsibilities:
- Develop marketing policies, procedures, and internal controls.
- Provide input on marketing budgets and financial planning.
- Stay updated on emerging marketing trends, technologies, and best practices.
