The digital marketer will be responsible for comparing company’s advertising techniques and offerings with those of competing businesses. Help maintain a profitable message for the company and help with research to ensure offerings come close to ideal price points to offer value to potential clients. Also keep an eye on data that shows changing trends in advertising consumption and ensure that potential clients and consumers view the company’s ad projects. Some other responsibilities include Research advertising trends, Research competitors pricing and products, Decide on appropriate placement of ads, Determine what content will reach customers. He/she should have Research Ability, Digital Literacy, Organized Work Habits and a Bachelor’s Degree Related to Marketing, Business or English.