Lead the integrated marketing process and guide execution of multi-platform plans, ensuring cohesive customer satisfaction across all touch points and leverage the brand promise
Initiate brand innovation programs in conjunction with various agencies for Above the line, Below the line, and digital teams
Spearheading the creative process (in conjunction with creative agencies) for marketing campaigns
Working with cross-functional to align and deliver brand activities in a timely manner
Support the development of the Brand Strategy inclusive of innovation and communication strategies that enable execution based on strong consumer insights and analyses.
Develop Business Brief for Communication initiatives and provide feedback to cross functional teams and to make sure got to market plans are developed and executed according to brief.
Support the development of Telkom activity calendar