Job Description

Are you a talented and creative individual with a passion for design and a flair for social media marketing? Our company is seeking a skilled Graphic Designer and Social Media Manager to join our dynamic team. This position requires a combination of design expertise and digital marketing savvy to create compelling visuals and effectively manage our social media presence. As a Graphic Designer and Social Media Manager, you will be responsible for the following:

1. Graphic Design Responsibilities:

   • Design visually appealing and engaging graphics for various marketing materials, including but not limited to social media posts, website banners, email newsletters, print materials, and digital ads.
   • Develop and maintain the brand identity, ensuring consistency in design elements, colors, fonts, and styles across all platforms.
   • Collaborate with the marketing team to conceptualize and execute creative campaigns that resonate with our target audience.
   • Utilize industry-standard design software and tools to create high-quality graphics and visuals.
   • Adapt designs for different platforms and formats while maintaining their effectiveness and impact.

2. Social Media Management Responsibilities:

   • Create and curate compelling content for our social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, etc.) to engage our followers and attract new audiences.
   • Develop and implement a social media content calendar, ensuring regular and timely postings that align with our marketing strategy and goals.
   • Monitor social media analytics and performance metrics to track the success of campaigns and make data-driven decisions for continuous improvement.
   • Interact with followers, respond to comments and messages, and foster a positive and engaging online community.
   • Stay up-to-date with social media trends, algorithm changes, and best practices to keep our brand's presence current and relevant.

3. Content Creation and Curation:

   • Research and source relevant content, articles, images, and videos to share across social media platforms.
   • Collaborate with other team members to gather content and assets for marketing campaigns.
   • Create original and eye-catching visuals, such as infographics, gifs, and short videos, to enhance social media engagement.

4. Brand Management:

   • Ensure that all social media posts and marketing materials align with the company's brand guidelines and maintain a consistent brand image.
   • Uphold the company's values and tone of voice across all communication channels.

5. Reporting and Analysis:

   • Prepare regular reports on social media performance, including key metrics, insights, and recommendations for improvement.
   • Monitor competitor activities and industry trends to identify opportunities and potential areas for growth.

Qualifications:

• Bachelor's degree in Graphic Design, Marketing, Communication, or a related field (or equivalent work experience).
• Proven experience in graphic design and social media management.
• Proficient with design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with social media management tools.
• Strong understanding of social media platforms, algorithms, and best practices.
• Excellent communication skills and the ability to create compelling content.
• Detail-oriented, highly organized, and capable of managing multiple projects simultaneously.
• Creative thinker with a passion for staying up-to-date with the latest design and social media trends.

Join our team and make a significant impact on our brand's visual identity and social media presence. To apply, please submit your resume, portfolio showcasing your graphic design work, and any relevant social media accounts you have managed.