Job Description

Job Summary;

• Responsible for keeping her/his pulse on the business performance as well as leading the charge on growth opportunities. 
• This role will be responsible for brand development, marketing as well as leading negotiations on commercial partnerships of the channel.

Key Responsibilities

• Lead and manage a team responsible for developing the channel brand and also marketing its content for audience development.
• Working closely with the production team towards producing content for sponsorship.
• Sourcing for programmes and advert placement on channel
• Track progress and efficiency of marketing campaigns and optimise as needed.
• Provide detailed analysis and reporting on marketing campaigns.
• Establish an effective workflow for your team
• Assessing training needs of your team and making recommendations to management.
• Work collaboratively with other teams such as assignment editors, operations, creatives, reporters and digital team.

Qualifications

• With significant experience in with a TV channel, you will have extensive knowledge of branding and marketing.

You will also:

• Must have a Bachelor’s Degree in Business, Communication, Marketing or similar discipline preferred.
• Track progress and efficiency of marketing campaigns and optimize as needed.
• Provide detailed analysis and reporting on marketing campaigns.
• Experience developing creative for digital platforms a major plus
• Must be a team player, collaborative, proactive and flexible
• Strong attention to detail to ensure that all programmes conform to brand and company standards.
• Have a global mindset and strong business acumen, preferably with experience of working in multicultural environments.
• Exceptional written and verbal communication skills, including the ability to work across departments
• Self-directed, efficient and able to handle multiple tasks and priorities in a professional and confident manner under tight deadlines
• Proficient in all Microsoft Office applications, including Word, Excel and PowerPoint
• Have management skills, and capable of inspiring teams
• Excel at work within a culturally and ethnically diverse staff.