- Establish and monitor performance benchmarks and media cost with agencies.
- Evaluate media efforts results and prepare measures of success.
- Ensure program outcomes receive best possible business benefit levels.
- Recommend marketing management on media policies development for maximum effectiveness.
- Perform with Market Research, agencies as well as brand teams to optimize investment return for advertising management and media planning.
- Supervise media marketplace to remain updated on latest media trends.
- Identify opportunities and evolving issues and interpret new technologies along with consumer reaction.
- Develop detailed understanding of media measurement as well as evaluation standards.