Modern Trade Manager

Lead and Manage the Team of Key Account Sales Executives, Merchandisers, etc. to achieve business objectives.
Drive all Trade Negotiations, Secure Share of Shelf in line with Brand Expectations and Ensure full implementation of all Trading agreements.
Monitor and Review effectiveness of all Trade Activations, Coverage and Trade Service Levels.
Sales Forecast to be prepared based on Market Activity Plans and Review on a monthly basis.
Prepare Account Specific business development plans. Allocate Trade Investments Budgets and ensure utilization as per guidelines.
Identify Key Opportunities in assigned Channel and create customer-specific action plans. Example Shelving Improvements, Location, etc.
Ensure Implementation of Sales Fundamentals as per Brand Objectives.
Conduct quarterly Business Reviews with the top customers and develop Business Plan.
Negotiate and finalize new product listing, price changes, promotion selling and displays in the outlets.

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