She/ He must engage in cross-promotional events designed to drive business to the merchant’s establishment and to garner greater audience attention for the radio station. This should include on-air giveaways related to products through contests, in exchange for advertising for the client(s).
The PM is also tasked with the responsibility for day-to-day station sales operations and achieving revenue goals. The PM is expected to have deep knowledge of consumer Insights, market research, trends and specific clients’ challenges to ensure advertising campaigns are custom designed and provide an effective return on investment for clients.
The ideal candidate will have a proven track record of leading Integrated campaign development, collaboration skills, a strong work ethic, proven, management background, and experience with multiple media platforms.