| Lagos, Nigeria
*Role Summary:*
This is not a basic social media role. The candidate will manage paid ads, improve funnels, and drive measurable growth across digital and offline channels.
*Key Responsibilities:*
- Manage Meta (FB & IG) ads
- Build compliant campaigns (health category)
- Optimize for revenue & lead quality (not vanity metrics)
- Track CAC, ROAS, CPL, CTR
- Improve WhatsApp conversion funnels
- Run retargeting & A/B tests
- Test new acquisition channels (SMS, influencer, referral, offline)
- Support B2B reseller campaigns
- Present monthly growth reports
- Work closely with BD & content team
*Requirements:*
- 2+ years paid ads experience
- Strong Meta Ads Manager knowledge
- Funnel & performance marketing experience
- Analytical, responsive, execution-focused
*Preferred:*
- Health/wellness or direct-response experience
- WhatsApp funnel experience
- Experience with fast-growing brands
*Compensation:*
- ₦200,000 to ₦250,000/month
- Revenue-based performance bonus
- Salary review after 90 days based on KPIs
Hybrid
*To Apply:*
Send CV + campaign example (with metrics) + 1-page proposal on how you’d scale from ₦10k/day to ₦50k/day responsibly.
Qualified candidates should send their CVs to yusufolusholaidris@yahoo.com
using the job title as the subject of the mail.