Job Information
Job Description
Responsibilities
- You will define and develop the digital marketing strategy in line with the Division’s growth objectives across all digital channels.
- You will plan and execute all digital projects and activities, including online advertising, Website and SEO optimization, Email marketing automation, lead processes and scoring, Social media marketing, etc. in line with the business goals.
- You will manage and measure the success of digital campaigns for user acquisition, retention, and awareness and adapt these for best performance.
- You will develop strategies that combine technical and content elements, to drive ongoing improvements in SEO and organic search results.
- You will design, build and maintain our social media presence.
- You will develop strategies to drive online traffic to the company website.
- You will establish internal processes to optimize conversion rates – get to the root of issues and blockers and, with support from Marketing Operations, intelligently implement tools and technologies to get the job done.
- You will utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- You will coordinate the creation and implementation of digital content across all digital channels. (blogs, websites, press releases, podcasts, etc.)
- Identify trends and insights, and optimize spend and performance based on the insights.
- Evaluate customer research, market conditions and competitor data.
- You will review new technologies and keep the company at the forefront of developments in digital marketing.
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