Digital Marketer (DM261)

Key Responsibilities

Develop and Implement Digital Marketing Strategies:

• Plan and execute online marketing campaigns.
• Align digital campaigns with overall business goals.

Manage Social Media Marketing:

• Create, edit and schedule content across platforms (e.g., Facebook, Instagram, LinkedIn, Twitter).
• Monitor engagement and respond to customer interactions.

Search Engine Optimization (SEO) & Search Engine Marketing (SEM):

• Optimize website content for search engines.
• Manage paid advertising campaigns (Google Ads, PPC).

Content Marketing:

• Create blogs, articles, email newsletters, and website content.
• Ensure content aligns with brand messaging and SEO best practices.

Email Marketing:

• Design and execute email campaigns.
• Segment email lists and track performance metrics.

Analytics & Reporting:

• Use tools like Google Analytics to monitor performance.
• Generate reports on campaign effectiveness.
• Analyze KPIs such as traffic, conversion rates, and ROI.

Paid Advertising Management:

• Run ads on platforms like Google Ads and Facebook Ads Manager.
• Optimize campaigns for better performance and cost efficiency.

Website Management:

• Update website content.
• Coordinate with developers for landing page optimization.

Required Skills

Technical Skills:

• Strong understanding of SEO & SEM
• Social media marketing expertise
• Email marketing tools (e.g., Mailchimp)
• Knowledge of PPC campaigns
• Basic HTML/CSS knowledge
• Data analysis and reporting skills

Soft Skills:

• Excellent communication skills
• Creativity and innovation
• Analytical thinking
• Time management
• Problem-solving ability
• Team collaboration

Educational Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Certifications in digital marketing (Google, HubSpot, etc.) are an advantage.

Method of Application:

Interested and qualified candidates should forward their CV to: rexobe.recruitment@gmail.com using the position as subject of email.

Experience:    2 - 5 years