Job Description
Ama-Zuma Oil & Gas Limited is a prominent player in the Nigerian oil and gas industry, committed to delivering quality petroleum products and services across the nation. As a rapidly growing company, we are looking for a dynamic and results-driven Marketing Executive to join our team. This role presents an exciting opportunity for an individual with a passion for marketing and the energy sector to contribute to the growth and success of Ama-Zuma Oil & Gas Limited.
Job Overview:
As a Marketing Executive at Ama-Zuma Oil & Gas Limited, you will be responsible for developing and implementing marketing strategies to promote our products and services. You will play a crucial role in expanding our market presence, building strong relationships with clients, and contributing to the overall success of our business. This position offers a challenging yet rewarding environment for someone who thrives on creativity, strategic thinking, and achieving sales targets.
Key Responsibilities:
- Market Research and Analysis:
- Conduct market research to identify potential customers, market trends, and competitors.
- Analyze consumer behavior and industry insights to refine marketing strategies.
- Developing Marketing Plans:
- Collaborate with the marketing team to create comprehensive marketing plans aligned with company objectives.
- Identify target markets and develop strategies to reach and engage potential customers.
- Brand Promotion:
- Develop and execute branding initiatives to enhance the visibility and reputation of Ama-Zuma Oil & Gas Limited.
- Ensure consistent brand messaging across all marketing channels.
- Customer Relationship Management:
- Build and maintain strong relationships with existing and potential clients.
- Address customer inquiries and concerns promptly to enhance customer satisfaction.
- Sales Promotion and Campaigns:
- Plan and execute sales promotion campaigns to drive product awareness and sales.
- Collaborate with sales teams to implement effective sales strategies.
- Digital Marketing:
- Develop and manage digital marketing campaigns, including social media, email marketing, and online advertising.
- Monitor and analyze the performance of digital marketing initiatives.
- Event Planning and Participation:
- Coordinate and participate in industry events, conferences, and trade shows to showcase Ama-Zuma Oil & Gas Limited's products.
- Identify sponsorship and partnership opportunities for maximum exposure.
- Market Expansion Strategies:
- Explore and implement strategies to expand the company's market share.
- Identify new business opportunities and potential partnerships to drive growth.
- Budget Management:
- Develop and manage marketing budgets effectively.
- Monitor expenses and ensure marketing activities are cost-effective.
- Reporting and Analysis:
- Prepare regular reports on marketing performance, including key metrics and achievements.
- Provide insights and recommendations for continuous improvement.
Qualifications and Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Proven experience as a Marketing Executive, preferably in the oil and gas industry.
- Strong understanding of marketing principles, strategies, and techniques.
- Excellent communication and interpersonal skills.
- Creative thinking and the ability to develop innovative marketing campaigns.
- Proficiency in digital marketing tools and platforms.
- Ability to work collaboratively and independently.
- Results-driven mindset with a focus on achieving sales targets.
- Knowledge of the Nigerian oil and gas market is a plus.