Marketing Manager (FMCG)

Job Summary

Responsible for developing and executing the Marketing strategy of the Brand to achieve defined business objectives (KPIs) with the Brand Team and responsible for ensuring the proper development, execution and benchmarking of all programs designed to increase brand visibility.

Responsibilities

The duties of the Marketing Manager include:

Leading new product launch efforts including communication strategy, merchandising procurement, training tools and related activities.
Managing all exclusive marketing, selected advertising and promotional activities across all sales channels.
Creating promotional forecasts and tracking promotional performance while working closely with sales to develop key account specific initiatives.
Planning marketing and promotion timelines for the all brands in close coordination with the sales team.
Acting as brand custodian; ensuring that brand saliency is maintained at all points.
Liaising with brand team to develop brand thematic promotion plan in line with brand strategy.
Monitoring the promotion progress with timely tracking on sales order, budget, display materials, off-take performance.
Identifying and developing programs and tools to increase brand presence, market share and improve customer satisfaction
Monitoring and evaluating marketing programs and activities to measure effectiveness and recommendation of improvements as needed.
Developing, proposing and managing the promotion expense budget.

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